Rebranding has become all the rage in recent years, with well-known brands, like Adobe Creative Cloud, Burger King, Pfizer, Cadbury and BMW making efforts to reinvigorate their identities and directions. A rebranding happens for different reasons, and it takes a lot of time, money and hard work to roll out your new message to your audience.
It has been 13 years since the cryptocurrency token Bitcoin was introduced to the world, and it is as volatile as ever. Last year alone, Bitcoin saw tremendous losses that its price plunged 30 percent at one point, along with incredible gains reaching up to 60 percent. The coin reached an all-time high of US$68,000 in November 2021, but its price fell to US$33,000 come January 27, 2022.
The internet abounds with tales of cryptocurrency turning people into millionaires. With over 8,000 cryptocurrency tokens in circulation, it is natural to want to figure out a way to get in on the action. Today, there are three ways to get cryptocurrency: invest, earn or mine.
As per a McKinsey report, the food delivery business was worth over US$150 billion in 2021. The global food delivery markets are four to seven times larger than they were in 2018. Every day, more and more people rely on apps to get their food delivered home. It is convenient, fast and affordable for customers.
In August 2021, India-based blockchain startup Polygon decided to build the country’s first decentralized autonomous organization (DAO)—an organization run by its members, without any leader, on a blockchain. With the DAO, the startup aims to give users decision-making power to influence and even map out the startup’s future.
Be it for startups launching Initial DEX Offerings (IDOs) on decentralized exchanges (DEX) or cryptocurrency traders—liquidity pools have become indispensable. Liquidity pools are the virtual places where trading happens and companies make money. Before understanding their mechanism, let’s take a look at what they are.
Since it first came into existence, blockchain has commanded a lot of attention. More than anything, it’s the revolutionary nature of blockchain that has caught the attention of people in all different fields. From tech to business, everyone is trying to figure out how they can use blockchain to their advantage.
Over the past year, non-fungible tokens (NFTs) have tremendously grown in popularity. People have made millions by trading NFT memes, artwork, music and much more. Even though numerous people have profited from these tokens, there are still some who have suffered great losses. That’s because, when it comes to trading NFTs, there is more to it than meets the eye.
Starting your own business is no easy feat. As an entrepreneur, you must know how to strategize, plan and execute efficient business models. While little compares to real-world experience to teach you these things, there is a way to expedite the process: education. It is well known that a Master’s in Business Administration (MBA) is among the most coveted degrees today.
Metaverse is the older–and much more advanced–sibling of the internet, and it is on its way to becoming the favorite child of many brands. It is a new iteration of the web that is shaped by its users.
Business and political conversations in recent years have shown that you simply cannot talk about progress without mentioning sustainability. Startups and big corporations are having to upgrade their business models to factor in climate change and the environment. Shoppers have taken notice, too.
Despite the pandemic, 2021 had been a bumper year for initial public offerings (IPOs). According to the 2021 EY (Ernst & Young) Global IPO Trends Report, the global IPO market had a total of 2,388 IPO deals, raising US$453.3 billion in proceeds. Global IPO activity was up 64 percent in deal numbers and 67 percent in proceeds when compared to 2020.
“Sounds like BS” was Tesla CEO Elon Musk’s very eloquent review of Web 3.0. After all, few people know more about BS than Musk.
Web 3.0 has been touted as the internet of the future and a new generation of webs. It aspires to decentralize the internet using blockchain-based tokens. It will allow people to “own” their internet activities, thus doing away with the power of big techs, such as Amazon, Alphabet and the like.
On December 31, 2021, decentralized finance (DeFi) ecosystem platform MRHB DeFi raised US$5.5 million through an Initial DEX Offering (IDO). The IDO allowed global investors to participate directly in the funding rounds with no third-party mediator. From raising capital through an Initial Coin Offering (ICO) to launching an IDO—cryptocurrency has made possible new ways for startups to raise money with fewer hurdles. Here, we take a look at what an IDO is and how your startup can get started with one.
When Covid-19 first broke out, employees were worried about losing their jobs, and we’ve seen companies closing down or shrinking in scale to survive the economic downturn. But now, it seems like employers are in a predicament as the “great resignation” is happening. According to the U.S. Bureau of Labor Statistics, about four and a half million people quit their jobs in November 2021.
The cryptocurrency boom is well and truly here. However, when it comes to using cryptocurrency, there is no clear way of determining what is okay to engage in and what isn’t. After all, cryptocurrency is constantly evolving and keeping pace with this change is no easy feat. Regulating cryptocurrency is important, and some government officials have been working towards building some sort of a framework. Still, due to the dynamic nature of the currency.
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