Avo Insurance: the first virtual general insurer in Hong Kong

Avo Insurance (Avo) is the first-of-its-kind insurtech startup, providing general insurance solutions in Hong Kong. Combining in-depth industry knowledge with the use of advanced technologies, Avo provides a diverse range of convenient insurance solutions for digital-savvy Hong Kongers. Giving insurance a fresh new image, the name of the company, “Avo” is inspired by the incredibly popular and healthy superfood “avocado”. “Cado” is the company’s mascot that is there to support users at every step of the way, to make the insurance process less frustrating.
Avo’s mission is to create a simple and enjoyable digital insurance experience that integrates seamlessly into everyday life, giving consumers absolute ease and security through every process of acquiring insurance – everything from buying to managing and claiming. “Many people in Hong Kong are first time insurance buyers due to the fact that they find insurance complicated or have not felt that insurance is relevant in their daily lives,” says Winnie Wong, Executive Director and Chief Executive Officer of Avo Insurance. “Through technology, our team at Avo is committed to designing new insurance products that are simple, relevant, and can offer better protection for peoples’ needs. We want to be able to bridge the large protection gap that currently exists in Hong Kong, tapping into new customer segments through different channels.”
As a new brand in the insurance market, Avo acknowledges that building consumer trust is crucial to its success. The entire insurance process has been digitalized, with security and stability as the core foundation to Avo’s system. Customers can purchase and manage their insurance products easily and safely through the multi-level system security measures, in particular with the company’s system infrastructure, data storage, and transmission.
Avo will first launch with three protection plans, including: Travel, Cancer, and eWallet, and has many more products in the pipeline. As mobile payments and online transactions have become more commonplace, and with policies starting from HKD79 per year, Avo’s eWallet protection offers Hong Kong’s digital savvy community an affordable way to stay protected and have peace of mind. Customers can get a personalized quote online and can purchase a policy within minutes, all by answering just a few questions, allowing them to feel confident in their day-to-day digital lives, with full protection against unauthorized transactions and other cyber security threats.
In today’s fast changing world, the team at Avo plans to roll out more innovative products in the market, keeping things simple and straightforward for everyone to stay insured instantly within a few simple clicks.