HONG KONG & GENEVA 30 March 2026 — MetaMinding Lab Limited (MML), a leader in AI-powered in-game marketing, and CY.TALK Switzerland SA, a global leader in B2B digital commerce and loyalty, today announced a strategic partnership designed to redefine how enterprise brands engage with next-generation audiences.
As traditional advertising becomes less effective at reaching Gen Z and Gen Alpha audiences, this alliance provides a turnkey gateway into Roblox, one of the world’s most popular immersive gaming and social platforms. By combining MML’s New Gen Pulse, an AI-driven immersive advertising and SaaS platform, with CY.TALK’s global loyalty and digital engagement infrastructure, brands can deploy scalable, interactive experiences that drive deeper engagement and support real-world commerce.
The companies plan to collaborate on immersive branded campaigns and loyalty-driven activations across MML’s growing game network.
Turning Gameplay into Brand Loyalty
The partnership moves brand presence from “interruptive” to “integral.” Through this collaboration:
Creative Storytelling: Brands leverage gameplay-driven narratives and branded interactions delivered natively within high-traffic immersive environments.
Global Scalability: CY.TALK integrates these experiences into broader digital marketing and loyalty ecosystems spanning more than 250 countries and territories.
Data-Driven Insights: The New Gen Pulse platform provides brands with performance measurement and AI-powered insights, helping optimize engagement and campaign outcomes.
Executive Commentary
“We are thrilled to team up with the CY.TALK team; their reach into world-class enterprise brands is second to none,” said Ardy Lee, CEO of MetaMinding Lab. “Our immersive game network was built to be global from day one, making this a perfect fit to help international brands turn digital play into lasting connections.”
“We have been looking for the right way to help our partners genuinely connect with Gen Z and Gen Alpha, and MetaMinding Lab has one of the most innovative solutions we have seen,” said Yan Guerrovich, CEO of CY.TALK. “They do not just place ads, they create experiences that younger audiences actually want to be part of.”
About MetaMinding Lab
MetaMinding Lab is an immersive in-game marketing company and AI B2B SaaS provider. As part of the Hong Kong Cyberport Incubation Program, MetaMinding Lab has developed a global engaging platform that features over 16 million monthly active users (and growing).
About CY.TALK
CY.TALK Switzerland SA is a global B2B digital engagement platform connecting enterprise clients to a worldwide network of digital rewards, brands, and mobile operators across more than 250 countries and territories. CY.TALK powers loyalty, incentive, and digital engagement programs for leading global brands.
Media & Business Enquiries
Ardy Lee
Co-Founder & CEO
MetaMinding Lab
media@metamindinglab.com
