The Death of ‘Browsing’ as We Know It

Something fundamental is disappearing from digital life, and most of us haven’t named it yet. It’s the idle drift through a bookstore, the semi-conscious flick through Netflix categories, the twenty-minute spiral of Amazon comparisons that somehow ends with a purchase you didn’t plan. We used to call this browsing—a low-stakes, meandering exploration of possibility. Today, […]

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Something fundamental is disappearing from digital life, and most of us haven’t named it yet. It’s the idle drift through a bookstore, the semi-conscious flick through Netflix categories, the twenty-minute spiral of Amazon comparisons that somehow ends with a purchase you didn’t plan. We used to call this browsing—a low-stakes, meandering exploration of possibility. Today,