The End of the Single-Market Playbook

Cross-Border Startups Are the New Default in Asia For decades, Asian startup strategy followed a simple formula: pick one market, dominate it, then maybe expand. That playbook is dead. Today’s founders in Jakarta, Singapore, Bangalore, and Ho Chi Minh City are building for multiple markets from their first line of code. The shift isn’t incremental—it’s […]

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Cross-Border Startups Are the New Default in Asia For decades, Asian startup strategy followed a simple formula: pick one market, dominate it, then maybe expand. That playbook is dead. Today’s founders in Jakarta, Singapore, Bangalore, and Ho Chi Minh City are building for multiple markets from their first line of code. The shift isn’t incremental—it’s