Beyond Consumerism: The Growing Trend of Revenge Saving Among China’s Gen Z
Forget retail therapy; China’s youth are all about wallet wellness. While much of the world is still caught up in post-COVID “revenge spending”, there’s a completely different trend emerging among China’s youth, particularly Gen Z. Here, a movement towards what’s been coined as “revenge-saving” is gaining momentum. Unlike the global spree of splurging on travel, […]
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Forget retail therapy; China’s youth are all about wallet wellness. While much of the world is still caught up in post-COVID “revenge spending”, there’s a completely different trend emerging among China’s youth, particularly Gen Z. Here, a movement towards what’s been coined as “revenge-saving” is gaining momentum. Unlike the global spree of splurging on travel,