Blake Lively, Justin Baldoni and More: Is Controversy the New Marketing Strategy?

Drama sells. That’s it.  Spend five minutes on social media, and you will notice one thing—drama sells. Whether it’s a celebrity spat, a botched promotional campaign or behind-the-scenes feuds, it’s hard to tell if we’re tuning in for the art or the chaos surrounding it.  Take the alleged Blake Lively and Justin Baldoni tension on […]

Blake Lively, Justin Baldoni and More: Is Controversy the New Marketing Strategy? Read More »

Drama sells. That’s it.  Spend five minutes on social media, and you will notice one thing—drama sells. Whether it’s a celebrity spat, a botched promotional campaign or behind-the-scenes feuds, it’s hard to tell if we’re tuning in for the art or the chaos surrounding it.  Take the alleged Blake Lively and Justin Baldoni tension on