ZEE5 India Amplifies Customer Engagement with Appier Artificial Intelligence Platform
Mumbai – 10 February 2020 – ZEE5 India, the country’s largest ConTech OTT platform, today announces that in partnership with leading artificial intelligence (AI) company Appier, it has significantly improved its customer engagement- including a 3x jump in click-through rates and video sampling- through effective use of AI to uncover critical insights about its viewers. […]
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Mumbai – 10 February 2020 – ZEE5 India, the country’s largest ConTech OTT platform, today announces that in partnership with leading artificial intelligence (AI) company Appier, it has significantly improved its customer engagement- including a 3x jump in click-through rates and video sampling- through effective use of AI to uncover critical insights about its viewers.