Yankee Candle Partners Nanyang Polytechnic’s (NYP) School of Interactive and Digital Media (SIDM) To Produce Branding Videos
Singapore, June 2016 – Yankee Candle has been selected by Nanyang Polytechnic’s (NYP) School of Interactive and Digital Media (SIDM) as its industry partner for its second-year ‘Diploma in Motion Graphics and Broadcast Design’ students taking the Integrated Project Module as part of their course curriculum. This Integrated Project Module is where students will also be graded on Motion Design, 3D for Motion Graphics, Illustration, Branding Concept and Modern & Pop Culture.
The second-year SIDM students taking this Integrated Project Module were organized into teams of 3 and given creative license to create an animated branding video for Yankee Candle’s ‘Riviera Escape’ range of new summer fragrances, which will be launched on 1 July 2016.
To conclude the six-week long collaborative project, Yankee Candle is launching an online voting contest to determine the best animated video. The team with the highest number of public votes on YouTube will win a 4-Day-3-Night idyllic escapade to Gold Coast, Australia, one of Asia’s beautiful rivieras.
Yankee Candle gave a creative brief to the SIDM students to produce an animated branding video for the launch of the brand’s Summer 2016 new fragrances – Olive & Thyme, Summer Peach, Sea Salt & Sage and Riviera Escape. The theme of this collection of scented candles and home fragrances is ‘Riviera Escape’.
Through conceptualizing and creating the animation videos, the SIDM students had the opportunity to exploy a myriad of techniques, ranging from 3D to stop-motion animation. There were also weekly consultations with Yankee Candle’s representatives, giving the SIDM students the opportunity to interact with industry practitioners.
The Voting Contest
The top 8 videos were pre-selected by Mr. Charles Lee (Lecturer, SIDM), Ms. Nina Chan (Visual Designer, Yankee Candle) and Mr. Logan Wong (Managing Director, Yankee Candle)
These videos will be uploaded on Yankee Candle’s YouTube channel on June 13, 2016, 12p.m. SGT, when voting commences. Voting ends on June 28, 2016, 12a.m. SGT.
The team whose video garners the most number of Likes will be the winning team.
Each SIDM student on the winning team enjoys a 4-Day-3-Night trip to Gold Coast, Australia, sponsored by Yankee Candle.
Yankee Candle will use the winning video as the main promotional tool for the launch of the new Summer 2016 Riviera Escape range of fragrances.
Yankee Candle is grateful for the opportunity to be able to contribute to the SIDM students’ learning experience.
About Yankee Candle
The Yankee Candle Company Inc. is the world’s leading manufacturer of premium scented candles and home fragrance products.
With a 46-year heritage of producing distinctive, high quality, affordable luxuries for the home, Yankee Candle has become the most-recognized name in the global candle business.
Today the Company offers the world’s largest and unrivalled selected of scented candles, accessories and home fragrance products and operates in more than 53 different countries. Sharing the customers’ passion for fragrance, Yankee Candle captures every season and special moment with true-to-life scents – from fresh spring blooms to festive Christmas traditions. Yankee Candle continues to not not only develop new and vibrant fragrances but also find innovative and exciting ways for their customers to enjoy those scents.
The headquarters of Yankee Candle Company Inc. is located in Massachusetts, USA.
Yankee Candle was first introduced in Singapore in Spring 2009 by Pure Senses Pte Ltd – its sole distributor in Singapore. Yankee Candle was first launched in Takashimaya Department Store and Tangs, and subsequently in Robinsons. Two years later, the first Yankee Candle retail store was opened in Great World City.
About Nanyang Polytechnic (NYP)
Nanyang Polytechnic (NYP) is an established Singapore polytechnic which provides pre-employment training for secondary school leavers, continuing education and training for adult learners; and support business and industry through professional and technical services.
About Nanyang Polytechnic’s (NYP) School of Interactive and Digital Media (SIDM)
SIDM’s vision is to be one of Asia’s finest school in interactive and digital media. They seek to enhance their programmes so as to be internationally recognized for the work of their students, staff capabilities, industry connections and up-to-date and industry relevant curriculum in concept art, animation, games design & development, visual effects, interaction design, motion graphics, digital entertainment technology and cross-media development.
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