Brand Loyalty Helped This Company Survive for Over 50 Years
Anita Shum, a 42 year old Hong Kong entrepreneur, remembers visiting Chicks stores with her mother since she was shorter than the glass counters from behind which salesmen carefully took out and unpacked products upon request. For young Shum, the store environment emanated seriousness. She was never allowed to touch the products, since they were […]
Brand Loyalty Helped This Company Survive for Over 50 Years Read More ยป
Anita Shum, a 42 year old Hong Kong entrepreneur, remembers visiting Chicks stores with her mother since she was shorter than the glass counters from behind which salesmen carefully took out and unpacked products upon request. For young Shum, the store environment emanated seriousness. She was never allowed to touch the products, since they were