As the world becomes more and more competitive, it’s increasingly important for businesses to keep innovating in order to stand out from their competitors. Usually, we associate innovation with startups and smaller businesses that are creating or improving a product or service with a new, creative, original and problem-solving idea.

What does it take to become a successful entrepreneur? Is it just a matter of working hard, following your passion and making money? No, it’s more than that. To start your own business, you need an innovative, unique and profitable business idea that excites you and solves an existing problem. But, taking a plunge into entrepreneurship with just your passion and an idea does not always lead to success.

Entrepreneurship is a tough journey, especially for women who have to go head-to-head with way more challenges. Despite a long history of adversity, women continue to leave a legacy of perseverance and tenacity. This isn’t something we say; it’s the numbers that speak. In the past two decades, the number of women entrepreneurs has risen by 114%. As of 2021, women account for 252 million of the world’s 582 million entrepreneurs.