Gucci Town: What to Expect from the Luxury Brand’s Roblox Metaverse
On May 17, 2021, Gucci launched Gucci Garden—a two-week pop-up store on metaverse platform Roblox. The luxury brand displayed some of its most coveted items and invited users to drop their avatars and reapproach their sartorial sensibilities from a blank slate. The pop-up was an ode to the brand’s Creative Director Alessandro Michele, and over 20 million users visited it.
Gucci Town: What to Expect from the Luxury Brand’s Roblox Metaverse Read More »
On May 17, 2021, Gucci launched Gucci Garden—a two-week pop-up store on metaverse platform Roblox. The luxury brand displayed some of its most coveted items and invited users to drop their avatars and reapproach their sartorial sensibilities from a blank slate. The pop-up was an ode to the brand’s Creative Director Alessandro Michele, and over 20 million users visited it.