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Beyond-Pink-and-Blue
E-commerce / New Retail

Beyond Pink and Blue: The Movement Towards Gender-Inclusive Toys

Before gifting that pink kitchen set for a girl or the transformer for a boy, pause for a moment. Historically, the toy industry has thrived on perpetuating gender stereotypes. As the French essayist and critic, Roland Barthes, expressed, toys are essentially a “microcosm of the adult world”, reflecting societal views.