Opinions
How FOMO Fuels the E-Shopaholic Phenomenon
E-commerce / New Retail

Click, Buy, Repeat: How FOMO Fuels the E-Shopaholic Phenomenon

A new phenomenon has emerged with access to endless virtual shopping aisles: the rise of e-shopaholics, or individuals hooked on online shopping. According to the 2020 Annual Retail Trade Survey (ARTS), e-commerce sales in the U.S. surged from US$571.2 billion in 2019 to US$815.4 billion in 2020.