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How to Find Your Company’s North Star Metric to Ensure Success
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How to Find Your Company’s North Star Metric to Ensure Success

In the world of business, having a singular goal to focus on can be the key to success. That’s where the North Star Metric (NSM) comes in. Coined by startup investor Sean Ellis, the NSM is the measure of the value a company is delivering to its customers and is used as a means to predict the growth of the business.